What is the tricomponent model of attitudes?
Three parts of our attitude toward something:
- affective
- behavioural
- cognitive
Affective
Emotions about the topic
Behavioural
actions related to the topic
cognitive
thoughts about the topic
Cognitive Dissonance
A situation involving conflicting feelings thoughts or behaviours (when the three don’t agree).
- causes feelings of discomfort or distress.
Cognitive Bias
a systematic error in thinking when a person is processing information about the world, it results in an error in judgement and thinking.
Heuristics
mental shortcuts that allow people to solve problems and make judgements quickly and efficiently.
When are heuristics useful?
When the risk of being wrong is low
Confirmation Bias
favouring information that confirms our preexisting beliefs.
Bandwagon Bias
adopting perspectives, behaviours or attitudes of others around you or because others are doing the same.
Survivorship Bias
Focusing only on successful outcomes or individuals and overlooking failures.
Anchoring Bias
tendancy to base judgements or decisions on the first piece of information recieved.
Decoy effect
The practice of presenting irrelevant or misleading options to influence decision-making.
Halo Effect
The tendancy to assume more positive qualities exist when seeing someone with one good quality.
e.g people assume taller men have more powerful jobs.
Attributions
The process of attaching meaning to behaviour by looking for a cause to explain the behaviour.
Personal attributions examples
(internal)
personality
motivation
ability
effort
Situational attributions
(external)
environmental factors
Fundamental Attribution error (F)
overestimating personal factors and underestimating situational factors when explaining causes of behaviour.
e.g. student is late to class
F - teacher thinks they’re lazy + irresponsible
situational factors - may have ignored that the student missed the bus.
Attitudes
learned ideas we hold about ourselves, others, objects and experiences.
Stereotypes
Oversimplified images of people who belong to a particular group causing them to appear more similar than they are.
In Group
a group you belong to or identify with
Out Group
any other group you don’t belong with
Availability Heuristic
tendency to estimate the likelihood or importance of something based on how easily we can think of an example.
- using info that is emotional, recent or vivid to make decisions.
Affect Heuristics
occurs when our current emotional state or mood influences our decisions.