Unit 2 learning aim d

Question 1

What are the changing consumer trends that affect the appeal of global destination?

Answer 1

• changing demographics
• changing family structures
• life-styles and tastes
• holiday pattens
• concern over sustainability

Question 2

What are the motivating factors?

Answer 2

• wanderlust
• sunlust
• rest and relaxation
• escape
• socialisation with friends
• prestige
• special occasions
• culture and history
• purpose of travel

Question 3

wanderlust

Answer 3

the desire to travel and see other cultures and experience how people live

Question 4

Sun lust

Answer 4

the desire to go somewhere warm and escape from their home climate

Question 5

Rest and relax

Answer 5

break from work, simple beach holiday, spa or wellness holiday

Question 6

Escape

Answer 6

escape temporarily from their job, family, home

Question 7

Socialisation with friends

Answer 7

groups may choose to go on holiday as a means of meeting up with friends

Question 8

Prestige

Answer 8

enjoy spending time at a luxury resort or visiting a newly emerging destination because of the prestige associated with these activities

Question 9

Special occasions

Answer 9

provide necessary facilities such as catering and accommodation

Question 10

Culture and history

Answer 10

to see historic architecture or experience the arts and music

Question 11

What are the enabling factors?

Answer 11

• having enough time and money
• availability of travel
• availability of suitable product or holiday type
• Influence of destination marketing
• consumer confidence

Question 12

Political factors

Answer 12

• legislation
• tourism policy
• target markets and promotion
• visa requirements and travel permits
• compatible travel arrangements
• safety and security

Question 13

economic factors

Answer 13

-exchange rates
-currency fluctuations
cost of visiting