UNIT 3

Question 1

_______ has grown in popularity over the
years, with hundreds of options for sharing your
thoughts, photos, and videos and for interacting
with friends and family.

Answer 1

Social media

Question 2

There are some practices for engaging in responsible social media use and best practices for social site etiquette.

Answer 2

1. We all have a social responsibility. (You may not agree with everything or everyone you encounter on social media networks, but treat each person with dignity and respect. The Golden Rule of treating others how you want to be treated is a good practice.)
2. Do not turn to social media as a way to harass, demean, or bully someone else. Sitting in front of a computer screen does not give you license to embarrass, intimidate, or spread hurtful rumors about others.
3. Regardless of your privacy settings, keep in mind that anything can possibly be seen by anyone at any time, even by that person that you did not want to see it. Pause before you post, think before you click.
4. Whether you’re concerned with maintaining good friendships or future job prospects, be responsible in what you post and how it could affect your reputation. Many employers now check up on job candidates’ social media accounts for evidence of bad behavior.

Question 3

refer to highly interactive digital technology. These are very easily processed, stored, transformed, retrieved, hyper-linked, searched for, and
accessed.

Answer 3

New Media

Question 4

New media can be classified as:

Answer 4

Blogs
Social media
Online newspaper
Virtual reality
Computer games

Question 5

Language in new media is
sometimes referred to as

Answer 5

Computer-Mediated Communication (CMC)

Question 6

Computer-Mediated Communication (CMC) may also be called as:

Answer 6

Netspeak
Computer-mediated discourse
Digital discourse
Electronic discourse
e-communication
Digitally mediated communication
Keyboard-to-screen communication

Question 7

The ______ is the largest area
of language development we
have seen in our lifetimes.

Answer 7

Internet

Question 8

Crystal (2011) said that only two things are certain about the Internet:

Answer 8

it is not going to go away, and it is going to get larger

Question 9

______ illuminates social and cultural processes, which is under the domain of sociocultural linguistics

Answer 9

Digital discourse

Question 10

The primary concern is not with abstract, grammatical linguistics, but rather the everyday functions and use of
______

Answer 10

language.

Question 11

This type of discourse or computer-mediated communication can be described as:

Answer 11

Vernacular
Interpersonal
Spontaneous
Dialogical

Question 12

which means it uses language
that is common to people regardless of age,
social class, gender, or race.

Answer 12

CMC is Vernacular

Question 13

CMC is Vernacular Examples

Answer 13

Acronyms (Lol, yolo, fomo, bae)
Initialisms (atm, rotfl, brb, btw, hbd,
idk, jk, af, nvm, tmi, tldr, ftw, g!)
Emoticons/ Emojis

Expressive Punctuations
Hello? VS Hello?!?
No. VS No? VS No!!!
<3; </3
:-) ;)

Question 14

a resource whose use is subject to a variety of factors, including users’ “technoliteracy’, their considerations of audience and purpose, and physical constraints of message production (for economy and text entry reduction). (cu, 2nyt, tom/2mrw, abt, y? )

Answer 14

Respelling

Question 15

These increase insecurities in spelling, but also tolerance
towards typographical “errors”
, which are reinterpreted
as outcomes of ______ rather than indices of lacking competence.

Answer 15

speedy text production

Question 16

It is relationship-focused rather
than subject oriented. This can be explained by the number
of Group Chats (GCs) a person has, and the number of
individuals and GCs a person engages simultaneously.

Answer 16

CMC is INTERPERSONAL

Question 17

The interpersonal nature of CMC is characterized by the following:

Answer 17

Turn-taking
Topic development
Back-channels
Repairs

Question 18

It is usually unplanned,
unstructured, and sometimes impulsive.

Answer 18

CMC is SPONTANEOUS

Question 19

CMC is SPONTANEOUS

This spontaneity also gave rise to ______ through ______, such as the use of “b4n” and “12P” or such terms as trolls, meme, hashtag, and meh. These can be described as mediatized stylization and popular representation.

Answer 19

Net Neologisms

Lexical Creativity

Question 20

It carries expectation of
continuous exchange.

Answer 20

CMC is Dialogical

Question 21

This is why most media platforms have a
‘Reply” or “Comment” option, while some
have a “Leave a comment” button, to ensure
continuous interaction.

Answer 21

CMC is Dialogical.

Question 22

The English language
in the New Media is:

Answer 22

Brief
Multimodal
Ideological

Question 23

Do you notice how much
people put premium on
length and on the time it
would take for them to read
an article in the net?

Answer 23

Brevity

Question 24

This refers to the layering of different digital media. We all know that words are only ever part of the picture. All texts, all communicative events, are always achieved by means of multiple semiotic resources, even text-based new media like instant- and text-messaging

Answer 24

Multimodality

Question 25

New media is inherently ideological, especially in terms of their political-economies of access and control.

Answer 25

Ideologically-motivated

Question 26

They are used to control people, and they are used to resist control. This is quite apparent, most especially through the symbolic power of the news and broadcast media.

Answer 26

Ideologically-motivated

Question 27

Language use is not simply a way of communicating, but a powerful resource for representing (or manipulating) its users, especially the young people - so-called ______

Answer 27

"digital natives"

Question 28

every generation likes to _____ about the next generation's communication practices.

Answer 28

"complain"

Question 29

involves defining the types of information you will deliver, who are the intended recipients of that information, the format for communicating it, and the timing of its release and distribution.

Answer 29

communication planning process

Question 30

The key goal is to make sure everybody gets the right message at the right time. It serves various purposes:

Answer 30

1. To inform 2. To persuade 3. To prevent misunderstanding 4. To present a point of view or reduce barriers.

Question 31

Steps in Communication Planning

Answer 31

1. Research and analyze current situation. 2. Establish goals and objectives (short and long term). 3. Identify the target audience (what they know, what influences them, communication impediments, etc.). 4. Conceptualize on key messages. 5. Strategize on communication styles and platform(s). 6. Evaluate and anticipate.

Question 32

_______ did not only usher in new forms of language used in new media, but also paved the way on how communication takes place and how messages are presented.

Answer 32

Modern technology

Question 33

Part of communication planning is deciding on the _____ in which the message will be presented. In some cases, the use of technology will do wonders for your presentation.

Answer 33

platform

Question 34

________ often always require the use of technology, and these, when used properly, can do wonders for your presentation. They are visually oriented and allow multimodality and the use of such features as text, graphics, photos, audio, animations, and video.

Answer 34

Multimedia presentations

Question 35

Regardless of the software or technological tool that you use, there are a few factors that you need to bear in mind in using technology as an aid to communication:

Answer 35

1. Keep it simple. 2. Emphasize only on key ideas. 3. Show what you can't say. 4. Keep the number of images you present manageable. 5. Combine variety with coherence. 6. Use large lettering.

Question 36

Avoiding including too much information in a graphic or in one slide. The message should be immediate and clear. By keeping the visual material simple, you also maintain maximum personal contact with your audience.

Answer 36

1. Keep it simple.

Question 37

When you call attention to ideas with a graphic presentation, make sure the graphic clearly illustrates your essential points and the important supporting data.

Answer 37

2. Emphasize only on key ideas.

Question 38

The best use of visual media is to reveal material you can't easily describe orally or with written text. Graphics, photos, charts, and illustrations can accomplish this objective.

Answer 38

3. Show what you can't say.

Question 39

Too many images will tire your audience (so will too much text). Eight to ten images should be the maximum number for most presentations.

Answer 39

4. Keep the number of images you present manageable.

Question 40

If you use several images, vary the design to make them interesting, but keep them aesthetically consistent.

Answer 40

5. Combine variety with coherence.

Question 41

Use large text font sizes with minimal use of serifs so the audience can read the text easily. In addition, do not flood your presentation with text.

Answer 41

6. Use large lettering.