Unit 3: Chapter 14

Question 1

What is another word for place?

Answer 1

distribution

Question 2

What is a distribution channel?

Answer 2

How a product is passed from the place of production to the customer

Question 3

Define distribution

Answer 3

where you can buy a product

businesses must decide how to get the product to the customer

Question 4

What are the distribution channels?

Answer 4

producer - retailer
producer - wholesaler
producer - agent - wholesaler

Question 5

define retailer

Answer 5

sellers of products to the general public (consumer) - the shop that sells your products

Question 6

define wholesaler

Answer 6

business that buys in large quantities from producers in order to break the bulk by selling to different retailers

Question 7

define agent

Answer 7

a person who you pay to help sell your products in unfamiliar areas