political culture
set of shared attitudes that shape political behavior
political ideology
set of ethical ideas, principles, etc of a social movement, institution, or large group
liberal views
conservative views
libertarian
the govt should have minimal interference in their personal, family, and business decisions
political socialization
process by which one develops political beliefs
influences: family, school, peers, location, media, race, gender, etc
opinion poll
gauges attitudes on issues or support for candidates (cross section of pop)
benchmark poll
gather general info about people’s views and concerns
tracking poll
ask people same/similar qs over time to track path of public opinion
entrance/exit poll
when ppl enter or exit the voting booth and are asked how they will or did vote
wedge issue
one that sharply divides the public
valence issue
one most americans agree on, regardless of party
5 core beliefs of american political culture
republican views
democratic views
libertarian views
elements of a scientific poll
random sample, stratification, margin of error