what is a mission statement
a qualitative statement of a business overall purpose and focus
what is a corporate objective
objectives of the business as a whole e.g profit survival
what are functional objectives
objectives specific to departments e.g HR, finance, operations and marketing
what is meant by the term strategy
a plan set in place to achieve certain goals
a medium to long term plan to achieve an objective
what is a tactic
a tactic is a short term actions to support a strategy e.g 1 week social media campaign on product launch
what are they key internal factors influencing corporate objectives
investors, employee morale, managers mentality, size of business, financial situation
what are the key external factors influencing corporate objectives
The economy, suppliers, government legislation, local community, environmental factors, PESTLE, shareholders and CEOs
what is meant by short termism
this means focusing on immediate results or profit at the expense of long term success and sustainability
the business prioritises quick gain rather than future growth
what is a balance sheet
a balance sheet shows the value of a business on a particular date. a balance sheet shows what a business owns and owes
what is an income statement
formal financial document that summarises a business trading activities and expenses to show whether a profit or loss has been made over a specific period of time (usually 1 year)
what is capital employed
funding being used
what are the 4 categories of financial ratio
Liquidity, Gearing, Profitability, Efficiency
what are non current assets
business wants to keep more than year
what are current assets
likely to be turned into cash within a year
what are current liabilities
debts need to be paid within a year
what are non current liabilities
debts owed that they have years to pay off
what is the formula for net assets
assets - liabilities
what is total equity
total funding within the business
what is revenue
total income generated by sales of goods and services
what is cost of sales
cost involved in directly producing goods or services you sell
what is operating expenses
an expense that a business incurs through its normal business operations
what is the formula for profit for the year
operating profit - financial costs
what is the formula for all profit margins
profit / revenue x 100
what do profit margins help us understand
how much profit is being made from buying and selling goods
the higher the better