why is rural rebranding needed?
A report revealed that between 1995 and 2000, rural settlements lost over 20% of its most vital institutions such as grocery shops, banks etc and this has caused a spiral of decline
describe the spiral of decline in rural areas
fewer jobs due to primary industry employment decline leading to low wages in remaining employment, this causes a lack of skilled employment as those with the skills migrate to urban areas and this results in fewer services. then due to this the young population migrate causing an ageing population
what is the case study for rural rebranding in the uk?
Ludlow, Shropshire
What was Ludlow’s rebranding focus?
gastronomy (food)
when did ludlow food festival first run?
1999
how many people visited ludlow food festival when it first opened in 1999?
6,000
how many people visited ludlow food festival in 2007?
20,000
how many producers display food at ludlow food festival?
150 producers
describe the cittaslow food movement
a movement founded in italy which encourages healthy, clean and fair food trading for populations below 50,000. there are currently 10,000 members
what have the daily telegraph done for ludlows rebranding?
referred to ludlow as a “soufflé for success” playing on words as ludlow is renowned for its food
what is the cheese resturaunt called in ludlow?
the mouse trap, it sells cheese and dairy produce. it sold cheese advent calendars for £60.00
what is the deli shop called in ludlow and when was it established?
harp lane deli, and it was established in 2014
what is the michelin star resturant called in ludlow?
mr underhills
describe local to ludlow
promotes food within 30 miles of the town which supports the local economy, alongside this it organised ludlow food festival. 80% of the produce is made in ludlow and surrounding areas such as hertfordshire and worcestershire.
describe the sandpits estate
- an area of social housing that falls into the bottom 40% of deprived areas in the country
what percent of unemployment in the sandpits estate compared to the national average?
sandpits estate: 8.7
national average: 4.6%
what does the census data tell us about ludlows rebranding?
- shows it has been successful as professional occupations have increased from 42% in 2001 to 67% in 2011
what census data suggests ludlows rebranding has not been particularly successful?
the number of people aged over 60 has increased from 29% in 2001 to 33% in 2011
what are some examples of local groups who have helped rebrand ludlow?
- local to ludlow
- ludlow farm shop
- ludlow food festival
what are some examples of external agencies who have helped to rebrand ludlow?
- the telegraph/ national newspapers
- cittaslow food movement
what caused 800 people to loose their jobs in cornwall?
the china clay industry collapsed as energy costs were too expensive
how did the government rebrand cornwall?
the eden project
where is the eden project located?
on the remains of the derelict china clay mines in cornwall
describe the eden project
- its the most visited tourist attraction in cornwall which houses a collection of diverse plant and flower species in two bio-domes
