Validity
Interpretivists consider them high in validity since rapport can be achieved so researchers gain an understanding
Ethical
Useful in discussing sensitive topics
Reliable
Positivists see it as unreliable since the method is unscientific and they aren’t repeatable.
Practical
Time consuming and expensive
Representativeness
Samples are small as it can be tricky to gain access
Theoretical
👍- not restricted by a schedule
👎- qualitative data is difficult to analyse and trust may undermine the objectivity of the research