Untitled Deck

Question 1

Community A company’s area of business influence; includes all places or groups affected by a company’s operations.

Question 2

Mutual interdependence between business and community Businesses and communities rely on each other; both have expectations and provide benefits to the other.

Question 3

Site community The geographical area where a company’s operations

Answer 3

offices

Question 4

Fence-line community The immediate neighbors living near a company’s facilities.

Question 5

Virtual community People who buy from

Answer 5

follow

Question 6

Community of interest Groups that share common interests or goals with a company.

Question 7

Employee community People who work for or near the company.

Question 8

What communities want from business Jobs

Answer 8

taxes

Question 9

What businesses want from communities Quality schools

Answer 9

infrastructure

Question 10

Civic engagement Active involvement of businesses and individuals in improving communities.

Question 11

Three reasons businesses get involved in the community 1. To show corporate citizenship. 2. To gain local support or a “license to operate.” 3. To build social capital.

Question 12

Social capital The trust

Answer 12

goodwill

Question 13

Community relations Organized involvement of a company with the community.

Question 14

Main responsibilities of community relations departments Employee volunteer programs

Answer 14

sustainability reporting

Question 15

Community relations manager duties Work with citizens and governments

Answer 15

create programs

Question 16

Major community issues businesses support Economic development

Answer 16

housing

Question 17

Economic development example AeroFarms turned an old steel mill into an indoor farm

Answer 17

creating local jobs.

Question 18

Housing example Cisco Systems pledged $50 million to support affordable housing in Silicon Valley.

Question 19

Supplier diversity example AT&T’s long-running program supporting minority-

Answer 19

women-

Question 20

Disaster relief involvement Businesses provide aid after disasters

Answer 20

terrorism

Question 21

Corporate philanthropy Voluntary giving of money

Answer 21

goods

Question 22

Tax deduction for corporate giving U.S. companies can deduct up to 10% of pre-tax income for charitable contributions.

Question 23

Corporate foundations Nonprofit organizations created by companies to manage their charitable programs.

Question 24

Example of corporate foundation giving GM Philanthropy donated $265 million to STEM education

Answer 24

traffic safety

Question 25

Three forms of corporate giving 1. Charitable donations (money) 2. In-kind contributions (products/services) 3. Volunteer employee service (time)

Question 26

Example of charitable giving Regeneron pledged $10 million to the Society for Science & the Public Interest.

Question 27

Example of in-kind giving Pfizer

Answer 27

Gilead

Question 28

Volunteer employee service When employees give their time to help the community

Answer 28

often with paid volunteer time or skill-based projects.

Question 29

Strategic philanthropy Corporate giving linked to company goals; benefits both the company and society.

Question 30

Strategies to optimize giving 1. Use company’s unique strengths. 2. Match employee interests. 3. Reflect company’s core values.

Question 31

Return on social investment The measurable benefits to both business and society from community giving.

Question 32

Collaborative partnerships Businesses

Answer 32

governments

Question 33

Education partnerships Businesses help schools improve education to build a skilled future workforce.

Question 34

Key takeaway of Chapter 18 Businesses and communities depend on each other; through strategic giving and collaboration

Answer 34

both sides benefit.