1
Q
Pricing strategies
A
2
Q
Bundling: Two or more items sold together at one price.
A
3
Q
A
4
Q
A
5
Q
Psychological pricing: Making a price look lower (e.g.
A
$9.99).
6
Q
A
7
Q
A
8
Q
Skimming price: Start high
A
lower later.
9
Q
A
10
Q
A
11
Q
Premium pricing: Keep price high to show quality.
A
12
Q
A
13
Q
A
14
Q
Promotional pricing: Temporary sale or discount.
A
15
Q
A
16
Q
A
17
Q
Competition-based pricing: Match or beat competitor prices.
A
18
Q
A
19
Q
A
20
Q
High-low pricing: Regular high price with frequent sales.
A
21
Q
A
22
Q
A
23
Q
Penetration pricing: Start low to gain customers fast.
A
24
Q
A
25
26
Cost-plus pricing: Add a markup to the cost to set the price.
BUSN
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