What is 3D modelling?
The creation of three-dimensional representation of objects, characters, or environments
Used to visualize and simulate realistic or conceptual designs.
Define accessibility in design.
The practice of creating designs that can be easily understood, accessed, and used by a diverse range of people, including those with disabilities or limitations
Aims to remove barriers and ensure equal access to information, products, and services for all users.
List examples of accessibility in design.
These practices help ensure designs are usable by everyone.
What is additive colour?
The process of creating colours by combining different light sources together
More light makes the colours brighter.
Define alignment in design.
The positioning of elements in design so that they are visually connected and create a sense of order
It contributes to the overall organization of a design.
What is an analogous colour scheme?
A colour scheme that consists of colours that are close to each other on the colour wheel, which share similar undertones
Helps achieve a cohesive and balanced composition.
What does the anatomy of type refer to?
The structural components and characteristics that make up letterforms in typography
Understanding this is crucial for effective type design.
Define animation.
The creation of moving images or sequences through a series of frames or digital manipulation
It is widely used in various media to convey stories or concepts.
What is an aperture in typography?
The partially enclosed or open area of a letterform that influences the overall shape and readability of a typeface
It plays a role in the legibility of text.
What does arrangement refer to in design?
An order, setup, or composition
It is essential for creating effective visual communication.
Define ascender.
The part of the lowercase letterform that extends above the x-height, like in ‘b’, ‘d’, or ‘h’
It contributes to the overall height of the letter.
What is asymmetry in design?
The use of different visual elements on either side of a central axis in a design
Creates a sense of movement, energy, and interest.
Define augmented reality (AR).
The integration of digital elements into the real-world environment, viewed through some form of technology and camera
It enhances the user’s perception of reality.
What is balance in design?
The distribution of visual weight in a design
Can be achieved through symmetry or asymmetry.
Define baseline.
An imaginary line on which the letters rest
Crucial for maintaining consistency and legibility within a body of text.
What are baseline grids?
Provide a horizontal framework for aligning text elements in a consistent manner
Ensure uniformity and improve readability in typography-driven designs.
What is a bowl in typography?
The curved or rounded part of a letterform
They contribute to the character and legibility of a typeface.
Define cap height.
The height of uppercase letters from the baseline to the top of the capital letter
It indicates the maximum length of uppercase characters in a typeface.
What does CMYK stand for?
Cyan, Magenta, Yellow, Key
These are the base colours used for printed materials.
Define colorism in design.
The preference for lighter skin tones over darker skin tones
It reflects societal biases that can influence design choices.
What is colour?
The hue, saturation, and brightness of light perceived by the human eye
It can create visual interest, convey emotions, and communicate meaning.
Define colour management.
The process of ensuring consistent and accurate colour reproduction across different devices
Involves the use of standardized techniques, tools, and workflow.
What is a colour palette?
Includes a range of hues, shades, tints, and tones that are carefully selected to create a cohesive and harmonious visual composition
It guides the overall aesthetic of a design.
Define colour schemes.
A systematic organization and combination of colours used within a design project
Consists of one or more of the twelve colours of the colour wheel.