Untitled Deck

Question 1

Need Recognition

Answer 1

Identifying a gap between the current state and desired state. This is the start of the process, triggered by internal or external stimuli.

Question 2

Information Search

Answer 2

Gathering data about options to address the need. Involves internal and external sources.

Question 3

Evaluation of Alternatives

Answer 3

Comparing products based on criteria like price, quality, brand, and reviews.

Question 4

Purchase Decision

Answer 4

Choosing and buying a product after evaluating options.

Question 5

Post-Purchase Evaluation

Answer 5

Assessing satisfaction after purchase, which influences future decisions and brand loyalty.

Question 6

Cognitive Dissonance

Answer 6

Post-purchase doubt or regret.

Question 7

Internal Influences

Answer 7

Personal beliefs, attitudes, perceptions, or emotions. These factors stem from Consumer Psychology (Learning, Perception, Memory, Attitudes) and the Personality of the Consumer (Motivation, Personal Values, Emotional Intelligence) blocks.

Question 8

External Influences

Answer 8

Friends, family, media, or social norms. These factors stem from the Social Environment (Acculturation, Culture and Cultural Values, Reference Groups, Social Class, Family Influence) and Situational Influences (Environment, Time/Timing, Conditions) blocks.

Question 9

Maslow’s Hierarchy (of Needs)

Answer 9

A motivational theory that ranks human needs in a five-tier pyramid, suggesting that lower-level needs must be met before pursuing higher-level ones.

Question 10

FOMO (Fear of Missing Out)

Answer 10

Drives compulsive social media use due to fear of missing social updates.

Question 11

Emotional Dependency

Answer 11

Anxiety from lack of social media access, which reinforces checking behaviors.

Question 12

Instant Gratification

Answer 12

Notifications provide emotional rewards, creating an addictive cycle.

Question 13

Family Decision-Making Roles

Answer 13

Specific roles (e.g., initiator, decider) family members play that influence purchases.

Question 14

Pester power

Answer 14

The influence children exert over their parents’ purchases through persistent requests.

Question 15

Reference Groups

Answer 15

Groups that shape behavior by setting social norms.

Question 16

Social Proof

Answer 16

Consumers adopt brands popular with their group for acceptance.

Question 17

Self-Concept (Actual, Ideal, Private)

Answer 17

Consumers choose products reflecting their actual (current) or ideal (desired) self. The private self reflects internal values.

Question 18

Lifestyle Segmentation

Answer 18

Grouping consumers based on their activities, interests, and opinions (AIOs), influencing product preferences.

Question 19

Psychographics

Answer 19

Focus on consumer values and lifestyles.

Question 20

Demographics

Answer 20

Focus on measurable traits like age, income, and gender.

Question 21

Big Five Traits (Personality Traits)

Answer 21

Innate characteristics (e.g., extraversion, openness to experience) that drive purchase types.

Question 22

Collectivism

Answer 22

Prioritizes group-oriented purchases and harmony.

Question 23

Individualism

Answer 23

Focuses on personal preferences and uniqueness.

Question 24

Subculture (e.g., Ethnicity)

Answer 24

A segment within a culture that drives preferences for culturally specific products.

Question 25

Cultural Symbolism

Answer 25

The use of specific items or colors that carry a cultural meaning and influence purchases.

Question 26

Gender Stereotypes

Answer 26

Preconceived ideas about gender that influence product choices.

Question 27

Age Stereotypes

Answer 27

Preconceived ideas about an age group that affect information search.

Question 28

Social Class Stereotypes

Answer 28

Preconceived ideas about social strata that drive luxury purchases to signal status.

Question 29

Cultural Stereotypes

Answer 29

Preconceived ideas about a cultural group that bias brand preferences.

Question 30

Disposal Ease (Ease of Disposal)

Answer 30

The convenience of disposal (e.g., recyclable packaging) that encourages the purchase of a product.

Question 31

Take-Back Programs

Answer 31

Ethical disposal options offered by a brand (e.g., recycling old electronics) that enhance brand loyalty.

Question 32

Selective Perception

Answer 32

Consumers focus on ads and information aligning with their interests/beliefs, filtering out irrelevant stimuli.

Question 33

Perceptual Interpretation

Answer 33

The process by which cues like packaging, price, or store display influence the consumer's perception of product quality.

Question 34

Brand Reputation

Answer 34

The established perception of trust and quality associated with a brand, which influences product preference.

Question 35

Affective Component

Answer 35

The emotional element of an attitude; the feelings that drive product choices.

Question 36

Persuasive Communication

Answer 36

Strategic messaging used to shift negative consumer attitudes by highlighting brand benefits.

Question 37

Theory of Planned Behavior

Answer 37

A model stating that positive attitudes toward a behavior increase the consumer's purchase intentions.