Untitled Deck

Question 1

Interpersonal Communication

Answer 1

Defined as the level of communication that occurs between individuals.

Question 2

Media Literacy Dimensions

Answer 2

The aesthetic dimension pertains to how individuals perceive the quality of a media message.

Question 3

Mass Communication Definition

Answer 3

Characterized as communication that involves one sender transmitting information to multiple receivers.

Question 4

Reception Model of Communication

Answer 4

This model concentrates on how audience members derive meaning from media content.

Question 5

Sender and Receiver Interchangeability

Answer 5

The internet is noted for allowing both senders and receivers to interchange roles.

Question 6

Cable News Viewership

Answer 6

Fox News is highlighted as having the highest number of viewers among cable news channels as of the latest data presented.

Question 7

Legacy Media Definition

Answer 7

This term applies to traditional media encompassing large-scale newspapers, magazines, and television.

Question 8

Controversial New Media Technology (1950s)

Answer 8

Comic books were critiqued as dangerous during their rise in popularity.

Question 9

First Source for Breaking News

Answer 9

Social media is likely to be the first place people hear about breaking news events.

Question 10

Social Media User Statistics

Answer 10

Facebook reported over 3.6 billion active monthly users.

Question 11

SMCR Model

Answer 11

Also referred to as the transmission model in communication.

Question 12

SMCR Model Components

Answer 12

To be looked up; the acronym represents Sender, Message, Channel, Receiver.

Question 13

Noise Examples

Question 14

Physical Noise

Answer 14

Static that disrupts radio message comprehension.

Question 15

Technical Noise

Answer 15

A disruption in cell service preventing text messages from being sent or received.

Question 16

First Electronic Communication Form

Answer 16

This term needs to be looked up further for clarification.

Question 17

Communication Definition

Answer 17

Described as “social interaction through messages.”

Question 18

Media Literacy Definition

Answer 18

Refers to individuals’ understanding of their role, reaction to media, and how it shapes discussions.

Question 19

Cognitive Dimension of Media Literacy

Answer 19

This dimension relates to a person’s capability to decode intellectual arguments presented in media, such as editorials.

Question 20

Audience Participation Model

Answer 20

To be looked up for identification.

Question 21

First Major Western Communication Network

Answer 21

Needs to be looked up.

Question 22

Legacy Media Clarification

Answer 22

Commonly term used today that encompasses traditional forms such as newspapers, magazines, and television.

Question 23

Secret of the Mass Media

Answer 23

Research conducted during the 1940 presidential campaign illustrated Secret 5: all media are social.

Question 24

Payne Fund Studies Findings

Answer 24

Three primary themes observed in the majority of movies were crime, sex, and love.

Question 25

Researcher in Youth Influence Studies

Answer 25

Herbert Blumer was noted for examining young individuals' diaries related to movie influence.

Question 26

Opinion Leaders

Answer 26

Recognized as influential community individuals like friends and coworkers who consume media heavily.

Question 27

Two-Step Flow Model

Answer 27

This model highlights that media messages do not have blanket effects and stresses the influence on opinion leaders.

Question 28

Transmission Model

Answer 28

Defined as viewing mass communication as an extension of transportation.

Question 29

Behavioral Effect Example

Answer 29

A child's request for a breakfast cereal prompted by a television commercial illustrates a behavioral effect of media.

Question 30

Harold Lasswell’s Contributions

Answer 30

A scholar credited with defining media’s three major social functions.

Question 31

Surveillance Definition

Answer 31

This process signifies how media informs the public about events both locally and globally.

Question 32

Agenda-setting Theory

Answer 32

Proposed that media can steer public discourse by emphasizing particular topics.

Question 33

Social Learning Theory

Answer 33

Suggests learning can occur through observation of others and their experiences.

Question 34

Symbolic Interactionism Theory

Answer 34

Suggests that individuals express feelings and share experiences through communication with others.

Question 35

Spiral of Silence Theory

Answer 35

Addresses individuals' reluctance to voice opinions due to fear of unpopularity.

Question 36

False Reality Creation via Television

Answer 36

To be looked up for additional context.

Question 37

Critical Theory Source

Answer 37

Stemming from a group of scholars inside the Frankfurt School.

Question 38

Cultural Creation Implications

Answer 38

The critical/cultural approach focuses on how cultural meanings are constructed in society.

Question 39

Sharing Meanings in Society

Answer 39

Referenced in the context of Chapter 2's secrets of media.

Question 40

Negotiating Position on Ideology

Answer 40

An undefined term that should relate to the concept of ideological positioning in society.

Question 41

Catherine Kerrison Quote

Answer 41

Emphasizes societal judgment of women based primarily on their appearance, reflecting cultural standards.

Question 42

Uses and Gratifications Theory

Answer 42

Views audience members as active participants selecting their media consumption.

Question 43

Critical/Cultural Approach in Media Usage

Answer 43

Focuses on how individuals use media to construct meanings in society.