Untitled Deck Flashcards

(31 cards)

1
Q

The correlation between self-esteem and shyness is –.50. Interpret this correlation.

A

A moderate negative correlation. As self-esteem increases, shyness decreases, and vice versa.

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2
Q

Which is larger—a correlation of +.45 or a correlation of –.60? Explain.

A

–.60 is stronger because correlation strength depends on absolute value. (.60 > .45)

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3
Q

Tell whether each relationship reflects a positive or negative correlation.

A

Stress and number of colds → Positive
Sun tanning and skin damage → Positive
Happiness and suicidal thoughts → Negative
Blood pressure and hostility → Positive
Number of maze runs and time to complete maze → Negative

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4
Q

Why do researchers examine scatter plots in correlational research?

A

To visualize the relationship, direction, strength, patterns, and detect outliers.

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5
Q

Why calculate the coefficient of determination?

A

To determine how much variance in one variable is explained by another.

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6
Q

What does a coefficient of determination of .40 indicate?

A

40% of the variance is explained by the relationship.

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7
Q

What is a restricted range and what effect does it have?

A

Limited variation in data that reduces the correlation strength.

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8
Q

Why can’t we infer causality from correlation?

A

Because of directionality problems and third variables.

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9
Q

What is the bidirectionality problem?

A

When two correlated variables could cause each other.

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10
Q

When do researchers use regression analysis?

A

To predict one variable from another.

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11
Q

What is multiple regression analysis?

A

Using multiple predictor variables to predict one outcome variable.

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12
Q

What are constructs and operational definitions and how are they related?

A

Construct → abstract concept (e.g., anxiety).
Operational definition → how the construct is measured.

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13
Q

What is reliability and validity?

A

Reliability → consistency of a measure.
Validity → accuracy (measuring what it should measure).

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14
Q

Distinguish between the three types of reliability.

A

Test–retest reliability → consistency over time
Inter-rater reliability → agreement between observers
Internal consistency → items measure same construct

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15
Q

What is measurement error and how can it be reduced?

A

Difference between true value and measured value.
Reduced by:
clear procedures
reliable tools
observer training

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16
Q

How are measurement error and reliability related?

A

More error = lower reliability
Less error = higher reliability

17
Q

Distinguish between face, content, and construct validity.

A

Face validity → appears to measure the construct
Content validity → covers all aspects of construct
Construct validity → accurately measures theoretical concept

18
Q

What is a variable and types of variables?

A

Variable → anything that can vary.
Quantitative → numerical
Qualitative → categorical
Discrete → countable
Continuous → any value within range

19
Q

Independent vs dependent variables

A

Independent variable (IV) → manipulated variable
Dependent variable (DV) → measured outcome

20
Q

Four levels (scales) of measurement

A

Nominal → categories (no order)
Ordinal → ranked order
Interval → equal intervals, no true zero
Ratio → equal intervals + true zero

21
Q

Distinguish between naturalistic, participant, and contrived observation.

A

Naturalistic → observe behavior in natural setting
Participant → researcher joins group
Contrived → behavior observed in controlled setting

22
Q

What is reactivity and how can it be avoided?

A

Reactivity → people change behavior when observed.
Avoid by:
unobtrusive observation
hidden recording
participant habituation

23
Q

Four techniques for observing behavioral data

A

Narrative records → detailed descriptions
Event sampling → record each behavior occurrence
Time sampling → observe at time intervals
Rating scales → rate behavior intensity

24
Q

Types of temporal measures

A

Frequency → how often behavior occurs
Duration → how long behavior lasts
Latency → time between stimulus and response

25
Five categories
Electrophysiological (EEG) Neuroimaging (MRI, fMRI, PET) Autonomic nervous system (heart rate, skin conductance) Biochemical (hormones, neurotransmitters) Behavioral genetics
26
Surveys and Self-Report Measures
27
Questionnaires vs interviews
Questionnaires → efficient, large samples Interviews → detailed responses, clarification
28
Single-item vs multi-item measures
Single-item → one question (less reliable) Multi-item → several questions (more reliable)
29
Types of response formats
Open-ended Multiple choice Likert scale Rating scale Ranking
30
Two self-report biases
Social desirability bias → answers that look socially acceptable Acquiescence bias → tendency to agree with statements
31
Archival research and content analysis
Archival research → analyzing existing records/data Content analysis → systematic analysis of written, verbal, or visual material