What is face validity?
The research looks like it intends to measure what it’s supposed to at face value.
What is concurrent validity?
A test measuring the same behaviour gets the same results.
What increases the validity of an experiment?
Mundane realism is decreased by ECOLOGICAL VALIDITY. Making it more realistic.
Control extraneous variables
What increases the reliability of an experiment?
* Extraneous variables are controlled
What decreases the reliability of a questionnaire?
* central tendency bias
What increases the validity of an observation?