Value Added Services

Question 1

What are pharmacists and pharmacy organizations marketers of? (2)

Answer 1

• goods

- value added services

Question 2

What are challenges for pharmacists/ organizations? (3)

Answer 2

• identify consumers
• evaluate needs
• develop products to meet consumer needs along with personal, professional, and organizational needs

Question 3

The purpose of public health is to: (3)

Answer 3

• prevent disease
• promote health
• prolong life among the population as a whole

Question 4

T/F Activities of public health aim to provide conditions in which people can be healthy and focus on ENTIRE populations

Answer 4

TRUE

Question 5

T/F Public health DOES focus on the individual patients or disease

Answer 5

FALSE: DOES NOT

Question 6

What is the primary role of pharmacist in public health?

Answer 6

assuring safe and effective use of medications (sage guarding preparation and distribution of drug products)

Question 7

T/F Pharmacists’ role in health care have evolved over time

Answer 7

TRUE

Question 8

T/F The GA pharmacy practice act changed after Hurricane Katrina

Answer 8

TRUE

Question 9

What are the 3 major functions of public health?

Answer 9

• assessment
• policy development
• assurance

Question 10

3 Major Functions of Public Health:

_________: of patient, population, disease state

Answer 10

assessment

Question 11

3 Major Functions of Public Health:

_____:rules and regulations of what we can and can’t do as pharmacists

Answer 11

policy development

Question 12

3 Major Functions of Public Health:

_______: quality control and quality assurance

Answer 12

assurance

Question 13

RPh collaborate to identify ideal treatment regimens using: (3)

Answer 13

• clinical information (i.e. guidelines, primary literature)
• epidemiological data
• economic data

Question 14

What are some examples of public health value added services? (3)

Answer 14

• immunization delivery (increase access to vaccines–> increased # of americans vaccinated–> preventable morbidity and mortality)
• smoking cessation (increase education–>prevent morbidity and mortality)
• medication errors

Question 15

______ + _______ initiatives meet the business plan

Answer 15

pharmacist + public health

Question 16

T/F The process of “business planning” for value added services is the same for a product or a service.

Answer 16

TRUE

Question 17

What all is included in the business planning process for value added services? (5)

Answer 17

• mission and vision statement
• evaluate the market
• consider the competition
• willingness and ability to pay
• SWOT analysis

Question 18

When evaluating the market, you should target…

Answer 18

the largest population size; target those also outside the patient (caregivers, physicians)

Question 19

Who typically pays for value added services? (4)

Answer 19

• patients
• third party payers
• government
• employers

Question 20

T/F Value added services CAN be added with the “hope” that consumers will accept them

Answer 20

FALSE: CANNOT

Question 21

Yes or No: Should pharmacy managers use business planning as a tool to evaluate a value-added service

Answer 21

YES