Visual Communication

Question 1

• the process of conveying ideas, information, and messages using visual elements instead of (or alongside) words

• it relies on images, symbols, colors, typography, graphics,
videos, and other visual aids to communicate

Answer 1

Visual Communication

Question 2

History of Visual Communication:

The earliest form of human communication using cave paintings, carvings, and symbols to represent daily life, hunting, and rituals.

Answer 2

Prehistoric Era

Question 3

Visual Communication in the Prehistoric Era:

1. Drawings on cave walls
   showing hunting scenes, animals, and rituals
2. These are carvings or engravings into stone surfaces

Answer 3

1. Cave Paintings
2. Rock Carvinf

Question 4

History of Visual Communication:

Civilizations developed formal systems of writing and symbolic visuals to record history, trade, religion, and government.

Answer 4

Ancient Civilization

Question 5

Visual Communication during Ancient Civilizations Era:

1. Picture-based writing
   system for religion, culture, and governance
2. Early wedge-shaped
   script used for trade and laws
3. Artistic written communication on silk and bamboo

Answer 5

1. Hieroglyphs (Egypt)
2. Cuneiform (Mesopotamians)
3. Oracle Bone (China)

Question 6

History of Visual Communication:

The modern era of global, instant, and interactive visual communication powered by digital technology and the internet.

Answer 6

Digital Age

Question 7

Visual Communication in the Digital Age:

1. Memes, viral content, digital storytelling
2. Simplified visual representation of data
3. Symbols representing organizations or movements

Answer 7

1. Social Media Visuals
2. Infographics
3. Logos and Branding

Question 8

Major Perspectives in Analyzing Visual Images:

• The use of signs and symbols
• Studies how meaning is created through signs, symbols, colors, and
codes in an image.

Answer 8

Semiotic Perspective

Question 9

Major Perspectives in Analyzing Visual Images:

Examines how images are shaped by, and reflect, the beliefs, values, and traditions of a culture.

Answer 9

Cultural Perspective

Question 10

Major Perspectives in Analyzing Visual Images:

•Focuses on beauty and design

• Focuses on how an image looks from its style, colors, balance, and overall beauty

Answer 10

Aesthetic Perspective

Question 11

Major Perspectives in Analyzing Visual Images:

• Focuses on power and influence

• Studies how images send hidden messages about power, politics, or social issues.

Answer 11

Critical / Ideological Perspective

Question 12

Major Perspectives in Analyzing Visual Images:

Looks at how people notice, process, and remember visuals.

Answer 12

Cognitive / Psychological Perspective

Question 13

Major Perspectives in Analyzing Visual Images:

Focuses on how images try to convince or persuade us

Answer 13

Rhetorical Perspective