Visual Communication Design Process

Question 1

What is the design Communication Design Process?

Answer 1

1. Discover
2. Define
3. Develop
4. Deliver

Question 2

Discover

Answer 2

• Gather insights
• Apply research methods
• Explore stakeholder’s needs, perspectives + experiences
• Suspend judgement
• Keep an open mind

Divergent thinking

Question 3

Define

Answer 3

• Synthesise data
• Review, categorise + summarise information
• Reframe + target problem
• Establish design criteria

Convergent thinking

Question 3

Develop

Answer 3

• Gather + analyse information
• Brainstorm
• Generate imaginative ideas
• Draw + make
• Create, recreate + experiment

Divergent thinking

Question 4

Deliver

Answer 4

• Critically evaluate ideas
• Refine concepts
• Test, iterate, evaluate
• Resolve final features + details
• Choose presentation formats

Convergent thinking

Question 5

Divergent Thinking

Answer 5

Exploring multiple possibilities and developing creative solutions to design problems. Willing to take risks, challenge assumptions and explore ideas that may seem unconventional or untested. Embracing ambuity and uncertainty

Discover stage = An open-minded approach
Develop stage = Range od ideas

Examples include:
Mindmap, SCAMPER, consumer audience profiles and forced connections, generation of ideas,

Question 6

Convergent Thinking

Answer 6

Designers use analytical and critical convergent thinking strategies, carefully weighing the pros and cons of different options and comparing and synthesising information to refine and select the most appropriate solution to their design problem

Define stage = synthesis data
Deliver stage = est, iterate, evaulate

Examples include:
P.M.I, S.W.O.T, P.O.O.C.H, P.U.G.H