What are the Purposes of visual identity? (4)
• To allow customers to recognise a brand
• To establish a brand
• To help develop brand loyalty
• As a method of visual communication with
audiences/consumers
What are all the Components of visual identity? (5)
Name
Logo
Typography
Colour scheme
Slogan
What is brand identity?
The combination of all the elements a company creates and projects in order to represent a brand.
What should a logo look like?
• A simple design that is effective
• The design needs to match the product or service
• It should also work in black and white
• It should be memorable
Why are colours important?
attract audiences and make them feel different emotions.
The colours that are chosen for a visual identity may significantly change the meaning.
Why do we add specific colours to logos?
used to attract audiences and make them feel different emotions as well as significantly altering the meaning
How to emphasis text? (5)
Highlight
Change colour
Underline
Bold
Italic
Why does font size matter?(3)
used to convey messages
direct audience attention to essential points
guide their focus.
What is serif and what effect does it create?
With flick
Traditional, formal, trustworthy
What is sans serif and what effect does it create?
Without flick
Modern, clean, energetic
Why does font matter?
To convey what the company is about and their target audience
Eg.bubbly= younger audience
When analysing a logo what do write in the name section?
• What is the name of the company it represents.
• Why have they chosen to call the company that.
• Does it give the audience any information about their products or services.
When analysing a logo what do write in the graphic section?
• What is on the logo, can you split in up into different shapes or graphics.
• What do the shapes a graphics represent, why have they been chosen.
• Does it give the audience any information about their products or services.
When analysing a logo what do write in the slogan section?
• Where is it located in the Visual Identity.
• What does the slogan mean.
When analysing a logo what do write in the colour scheme section?
• Pick out the colours you can see, what do those colours mean.
When analysing a logo what do write in the typography section?
• Pick out the typography you can see and describe it.
What happens during all the Phases of production
1) Pre-production
• a brief which has details on what you need to create.
• create different planning documents
• find the images and shapes you want to use during production and save them.
2) Production
• creating the visual identity or product using the planning documents
• take all the images you saved in the pre-production phase, and you place them together using software like Canva and PhotoShop
3) Post-production
• after creating, you need to look back and review if met the requirements of the task.
• If you haven’t or think it could be improved in any way then you write it down
What are all the Pre-production planning documents used to help you?
Project brief – Says all the components of the task
• Mood Board – for idea generation.
• Mind Map – linking those ideas together.
• Concept sketches – sketches of what you want it to look like.
• Assets folder – Where you save all the images and shapes you would like to use when creating.
• Assets Table – Creating a table where you log all of the assets you have saved into your assets
folder
What should you write about on your project brief?
• The type of product
• The purpose the end product
• The target audience for the product
• The client ethos
• The content that needs to be in the product
• Any theme that needs to be used
• The particular genre of product that is being produced
• The timescale that is available to make the product
• The style of the product
What are mind maps for?
Used to generate and brainstorm ideas around a central concept before production
Shows connections and relationships between different ideas
Helps explore different creative directions before committing to one
Helps identify themes, colours, styles, target audiences and messages for a product
What are mood boards for?
À visual collection of images, colours, textures and typography that establishes the look and feel of a product.
What are the advantages of using a digital mood board?
easily edited, can include video/audio, easily shared electronically, no material costs, unlimited content.
What are the advantages of using a physical mood board?
tactile — you can feel textures, no technology or software required, can be displayed on a studio wall.
What is a visualisation diagram?
A sketch/plan of a media product
Eg. poster, advert, webpage
It is a planning document, not a finished piece.
Used by a graphic designer to build the final product, so the more detailed it is the better
