Arousing emotional response
Make the audience feel a certain way
Bias
Implied in phrasing of questions or statements
Jargon
Language which is used by people in a certain profession
Anecdotes
Short amusing stories about real incidents
Cliches
Over used phrases or expressions
Emotive language
Word choices used to evoke emotion
Connotative purpose
To produce a negative or positive reaction
Innuendo
Hint or reference to a person or thing
Parody
Work or performance imitating another
Pun
Similar sounding sounds or sense that are confused
Irony
Expressing something in words other man their literal meaning