Visualize Your Customer Flashcards by Rania M

Use market research to find out

Who your potential customers are
Where you can reach them
What they want and need
How they behave
What the size of your potential market is

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Customer Research

Surveys
Focus groups
Research reports

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Industry Research

Interviews
Observation
Tracking
Written sources of statistical data
Books & articles
Competitor Web sites
Trade associations & chambers of commerce

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Customer Decision-Making Model

Awareness
Information search
Evaluation of alternatives
Decision to purchase
Evaluation of purchase

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Visualize Your Customer Flashcards