traditionally how does class AB vote
right wing
conservatives
traditionally how does class DE vote
left wing
favoured Labour
traditionally how does class C1 or C2 vote
unpredictable
swing/ floating voter
Why was class strongly linked with voting trends?
voting was a part of a persons identity
lab and cons developed strong roots within communities so there was a strong culture of voting for YOUR party
personal reasons- which party was perceived to be able to help your class?
partisan/class dealignment
decline in the number of people voting according to their social class
when did partisan dealignment begin?
1970’s
example of partisan dealignment (1987)
42% of c2 voters supported cons and only 35% for labour
percent of population who are AB
22.17%
percent of population who are DE
26.05%
percent of population who are C1
30.84%
percent of population who are C2
20.94%
what evidence is there that voting on the basis of class has declined?
(labour GE results for DE)
percentage of DE voting for labour dropping massively in recent years
1964- 64%
2019- 39%
what evidence is there that voting on the basis of class has declined?
(cons GE results for AB)
AB voters voting for conservatives are dropping
1964- 78%
2019- 45%
does social class still matter in UK elections?
(yes)
taxation and benefits
(de vote labour bc of this)
north/south UK divide
does social class still matter in UK elections?
(no)
social groups fluctuate as there is greater access to university .
for a party to be successful they must appeal to many classes not just one
major issues such as BREXIT and IMMIGRATION cross party lines
only 39% of DE voted labour in 2019 and there has been a huge decline since 1964
when is the labour to conservative crossover age
39
does gender affect voting behaviour?
(yes)
tailored strategies towards women
- Labour 2017 pledge to conduct gender impact assessment
- Gordon Brown cultivating soft news and appearing on women’s magazines
- Pledge to increase female MP’s (Tony Blair)
1970’s ‘housewives party’
conservatives
in order to get women to vote cons they pledges to:
- keep prices low to allow mothers to run a household effectively
- Thatcher emphasised this
does gender affect how a person votes?
(no)
too large of a social group to make effective explanations
simply looking at gender as an issue hides other vast social differences
does region affect how a person votes? (yes)
scotland is heavily SNP
north of england is LABOUR
south of england is CONS
does region affect how a person votes? (no)
in 2019 general election- a number of traditional labour seats in north england voted for CONSERVATIVES due to BREXIT
2019 GE
percentage of votes for CONS in SOUTHEAST of england
54.2% conservatives
2019 GE
percentage of votes for LABOUR in SOUTHEAST of england
22.1% labour
2019 GE
percentage of votes in LONDON for cons and labour
cons- 32%
labour- 48.1%