Voting behaviour

Question 1

Media (newspapers)

Answer 1

• Telegraph 79% readers conservative, Guardian 73% readers labour
• 2017 election, majority of papers backed Theresa
• Daily Record sales falling by 12% in 2016

Question 2

Media (social media)

Answer 2

Twitter - Labour 640k, Conservative 350k

didn’t reflect in election, although Labour did gain 30 more seats

Question 3

Social Class

Answer 3

• traditionally ABC1 voted Cons, C2DE voted labour
• 1964 48% of voters said they identified with a party, dropped to 17% in 2015
• 2017 election 44% of both classes voted cons

Question 4

Age

Answer 4

• 2017 election, 70+ voters 69% cons, 18-19 voters 66% labour
• Brexit 73% 18-24 voted remain, 60% of 65+ voted leave

Question 5

Gender

Answer 5

43% woman 45% males voted cons

Question 6

Race

Answer 6

2017 73% of black and asian voters voted for labour

been consistent since 1992, with 81% voting labour