Balance
adding a sense of symmetry to each element on a page
White space
the empty space around the content and elements on a web page
Grids
splitting a page into columns and rows to ensure that everything on the site is aligned
Color
used to stir the visitor’s emotions or to make them respond to a call-to-action
Graphics
descriptive imagery used to support the site content
Typography
it includes the fonts and sizes of your website’s text
Consistency
maintaining the same style or design aesthetic throughout the entire site
5 stages of the web development process
Design, Review, Develop, Test, Launch