1
Q
Voluntaristic causes for decline
A
- Curse of succes (Existing succes confirms our ideas that we make the right decision)
- Groupthink
- Optimism bias
- Semmelweis reflex (Not to face uncormafortable truth as it makes us feel responsible)
- Similarity bias
- Overconfidence bias
- Conformation bias (seek confirmation for existing beliefs)
1
Q
Deterministic causes for decline
A
- Turbulant demand structure due to brand switching core customers
- Changes in consumer taste
- Cyclinal decline in demand
- Increased competition due to rivalry among existing competitors or new entrants
- Technological uncertainty die to product innovation
2
Q
Soorten decline
A
- Start up
- Ambitious growth company
- Dazzling growth company
- Apathic established company
