What was the last transformative era in political communication?
The emergence of the television in the med-twentieth century. It changed how politicians communicate, how political events are reported, and how audiences consume political news
What is the difference between web 1.0 and web 2.0?
Web 1.0 - citizens had opportunities to become content creators but the one-way flow of political info persisted on websites
Web 2.0 - two-way communication via online forums, blogs, social networking, microblogging, and smartphone
Communications by Canadian political institutions
- every political communication action is directly or indirectly geared toward citizens
- negative elections ads are not as persuasive as their sponsors think they are
- social media used by mainstream parties
Canadian New Coverage of Politics
- reduced media availability of PM
- priorities of voters depend on what media focuses on
- frames help citizens understand how social issues should be addressed with public policy initiatives but can also withhold certain info
Political Communication and Canadian Citizens
- non-profits are yet to effectively use social media
- political blogs independent media, and citizen journalism initiatives are gaining followers and readers
The Practice of Political Communication in Canada
- preference in Canadian politics for research data to be used to inform communications decision
- parties’ databases hold electorate info
- parties use media for own purposes rather than the broader democratic good
- databases increase ability of parties to communicate directly with interested citizens
What does the media influence?
its political, economic and dependent on changing technologies
