Week 2 - Ch.2

Question 1

PESTEL analysis

Answer 1

categorizes environmental influences into six main types: political, economic, social, technological, environmental and legal

Question 2

forecasting

Answer 2

takes three fundamental approaches based on varying degrees of certainty: single-point, range and multiple-futures forecasting

Question 3

key drivers

Answer 3

for change are the environmental factors likely to have a high impact on industries and sectors, and the success or failure of strategies within them

Question 4

macro-environment

Answer 4

broad environmental factors that impact to a greater or lesser extent many organizations, industries and sectors

Question 5

organisational field

Answer 5

a community of organizations that interact more frequently with one another than with those outside the field