define sampling error
variation which arises whenever we observe a sample instead of the whole population
also referred to as sampling variation
define sampling distribution
the type of distribution we expect a particular estimate to follow
define sample size
often referred to as n
the number of observations in a sample
how can we reduce sampling error
increase the sample size
define standard error
the standard error of an estimate is the standard deviation of its sampling distribution
- it is a standard deviation - so is the measure of the spread or dispersion of a distribution