Simulated data
create a model that can be manipulated logically to determine how the ‘real’ physical world operates
- Fast and cheap
Empirical data
‘real’ data
- historical of real time, not future predictions
Risks methodological quality in decision science
Independent variable
explain the change in the dependent variable
Dependent variable
this variable is changed/influenced by the independent variable
Moderating variable
this variable changes the strength of a relationship between two variables
Mediating variable
this variable ‘transfers’ the effect of one variable to another
Evaluating information sources
Process of decision science