TYPES OF RETAILERS
- Food Retailers
- General Merchandise Retailers
- Non-Store retail Formats
is a place of business where consumers can purchase food and take it with them to be consumed off-premise.
Food Retailers
Retail Food
basically food obtained through a business transaction with an organization that is not a restaurant.
Give 4 examples of food retailers
- Mom and Pop Stores
- Convenience Stores
- Supermarkets
- Supercenters
is a rural or small-town store that carries a general line of merchandise.
General Merchandise Retailers
It carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general goods.
General Merchandise Retailers
give 7 examples of General Merchandise Retailers
- Department Stores
- Specialty Stores
- Discount Stores
- Category Specialists
- Off-Price Retailers
- Warehouse Clubs
- Home Improvement Centers
is a form of retailing in which a firm sells its products without a physical retail store/space.
Non-Store Retail Formats
give 5 examples of Non-Store Retail Formats
- Electronic Retailing
- Catalog and Direct Mail
- Direct Selling
- Television Home Shopping
- Vending Machines
SERVICE RETAILERS CHARACTERISTICS
- Intangibility
- Simultaneous Production and Delivery
- Perishability
- Inconsistency of the offering
- Inability to be perceived by the sense of touch
- Problems in Evaluating Service Quality
- Performance of Service Provider
intangibility
- Service products are consumed at the same time they are being produced.
- Importance of Service Provider
Simultaneous Production and Delivery
- The quality of a food, beverage or another product that makes it expire or spoil quickly.
- No inventory, Must Fill Capacity
Perishability
- Service quality is often inconsistent.
This is because service personnel have different capabilities, which vary in performance from day to day.
Inconsistency of the Offering
types of retail ownership
- Independent Retail
- Corporate Chain
- Franchise
are businesses that operate with a single retail outlet, or are structured as a small chain with no more than three locations.
independent retail
stores of this type are individually owned, owned by a family, or owned by two partners.
independent retail
appear to be strongest in the food, drug, shoe, variety, and clothing
industries.
corporate chain
Managed chain stores have a number of advantages over_________________.
independently managed stores.
is a method of distributing products or services involving a franchisor
Franchise
who establishes the brand’s trademark or trade name and a business system,
franchisor
who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system.
franchisee
