basic physical appearance which can be a service or idea having precise specifications and is offered under a given/specified description or model number.
Example: Honda Brio Model, House and Lot 400 sq meters (floor and lot area).
Tangible Products
includes the image and service features of a certain entity. It gives emphasis on the tangible benefits that the customer will be getting from buying and selling.
Example: Car insurance, medical & dental benefits, fire insurance.
Augmented Products
-emphasizes the impact of the product to the consumer, not the seller. This will signify the purpose of its existence and the primarily objective in creating the product.
Ex. Prestige, status signal, professional image
Generic Products
level of product
tangible products
augmented products
generic prouducts
sale of the physical products from the manufacturer to the consumer or ultimate user; tangible products
- Goods
physical products that are used over a long period of time.
Example: Steel, stainless, appliances
DURABLE GOODS
physical goods that are quick and easily be consumed or worn out.
Example: Plastic wares.
NON-DURABLE GOODS
intangible products that satisfaction can be measured in future preferences.
Example: Relaxation in salon and spa; Education from school
- Services
consumer rented facility of the sellers in a certain period of time.
Example: Car or space rental
RENTED-GOODS SERVICES
repair and maintenance services rendered by the sellers to the products of the customer.
Example: Laundry business, car wash.
OWNED-GOODS SERVICES
personal service on the part of the seller, most common are the expertise and profession of the seller. Example: Teacher will act as tutor, accountant will act as bookkeeper, lawyer will act as legal consultant, receptionist and guest relation officer.
NON-GOODS SERVICE
CONSUMER PRODUCTS
convenience product
shopping products
specialty products
industrial products
are purchased with the minimum or less effort because the buyer has knowledge of product characteristics prior to shopping.
CONVENIENCE PRODUCTS
are products that the consumers acquire through further knowledge and information in order to make final purchase decision.
SHOPPING PRODUCTS
are the items with particular brands and stores which consumers are loyal. They are willing to make a significant effort to acquire the brand de- sired units and will pay a higher or above the price of similar products.
SPECIALTY PRODUCTS
are goods or services purchased for use/consumption in the production/manufacturing of other goods or services, in the operation of a business or for resale to other customers.
INDUSTRIAL PRODUCTS
