Week 5 (MAM)

Question 1

What is Agenda Setting?

Answer 1

When media focus on a certain topic or issue and make people talk about it.

Question 2

How does Agenda Setting work?

Answer 2

1. Attention paid in the media to an issue
2. The more attention is paid to an issue, the higher the likelihood it will become relevant in the minds of the audience
3. The audience is larger when the issue is mentioned repeatedly

Question 3

What is Priming?

Answer 3

Activating existing images/knowledge in people’s minds for them to digest information/news.

Question 4

How does Priming work?

Answer 4

1. Using prejudice and image
2. Preparing audience, giving context
3. Narrative, remember…

Question 5

What is Framing?

Answer 5

How media choose to present or publish information/stories/news

Question 6

How can we apply Framing?

Answer 6

1. Selective shopping in arguments
2. Creating a new context, media’s point of view/perspective
3. Narrative, look at it from this angle

Question 7

What are the components of Framing?

Answer 7

1. Powerlessness = playing the victim
2. Economy = money, profit, loss
3. Moral = events framed in ethical, religious or moralistic context of right or wrong
4. Human impact = the emotional aspect
5. Conflict = colliding sides, opinions, rivalry and battle.

Question 8

What are the levels of relationship between audiences and news?

Answer 8

1. Awareness = corresponding topics
2. Salience = most attention-grabbing topics
3. Priorities= order of presentation

Question 9

What affects the levels of relationship between audiences and news?

Answer 9

1. People lose interest (salience drops)
2. Topics fight for attention
3. Interest of the media varies
4. Information overload

Question 10

What are the 7 types of inaccurate information?

Answer 10

1. False connection (visual doesn’t support the content)
2. False context (genuine content with false information)
3. Manipulated content (genuine content is manipulated to deceive)
4. Satire/parody (no intention to cause harm, but has potential to fool)
5. Misleading content (misleading use of info to frame issue or individual)
6. Imposter content (genuine sources are impersonated)
7. Fabricated content (new content that is 100% false, designed to deceive and do harm)