Strategic alliance
Independent firms cooperate to achieve competitive advantage
Strategic alliance is most applicable when (9)
Acquisition
Taking control of a company by acquiring shares or property
Acquisition is most attractive when (8)
Greenfield investment
Setting up new ventures
Greenfield investment most attractive when/because (6)
Acquisition (vs Greenfield is most attractive when (
Resource based view
Explains firms as bundles of resources and shifts the focus from cost- to value-consuderations
Transaction cost view of firm
Minimizing transaction costs