Week 7 - Encoding and Storage Flashcards

(20 cards)

1
Q

What are the three main stores in the Modal Model?

A

Sensory memory, short-term memory, and long-term memory.

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2
Q

What is the main function of sensory memory?

A

It registers new perceptions for a very short time, giving the brain a moment to process and decide which information is important enough to hold onto.

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3
Q

What is the capacity of sensory memory?

A

Large

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4
Q

What is another name for short term memory?

A

Working memory

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5
Q

What is the typical duration of short-term memory without rehearsal?

A

About 20 seconds.

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6
Q

What type of code does Long Term Memory primarily use?

A

Semantic (meaning-based) coding.

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7
Q

What is the capacity of LTM?

A

Virtually limitless or infinite.

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8
Q

What process moves information from sensory memory to Short Term Memory?

A

Attention

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9
Q

What process transfers information from STM to LTM?

A

Rehearsal (especially elaborative rehearsal).

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10
Q

What are the two types of rehearsal?

A

Maintenance rehearsal and elaborative rehearsal.

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11
Q

What is iconic memory?

A

Visual sensory memory

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12
Q

What does echoic memory refer to?

A

Auditory sensory memory.

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13
Q

What brain region is heavily involved in working memory?

A

The prefrontal cortex.

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14
Q

What factor improves long-term retention according to Levels of Processing theory?

A

Depth of processing.

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15
Q

What is elaborative encoding?

A

Linking new information to existing knowledge or creating meaningful associations.

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16
Q

What is elaboration?

A

A cognitive process of adding meaning to new information by connecting it to existing knowledge, which improves understanding and memory retention.

17
Q

What are the two main types of knowledge in ACT* theory?

A

Declarative knowledge and procedural knowledge.

18
Q

What is declarative knowledge

A

The conscious understanding and recall of facts, concepts, and information.

19
Q

What is procedural knowledge?

A

The practical “how-to” skill for performing a task.

20
Q

What is the fan effect according to ACT* theory?

A

The more associations a concept has, the slower it is to retrieve any one of them.