1
Q
What is place (distribution)?
A
- Distribution (or place) means placing products in the hands of the ultimate consumer or organisation buyer
2
Q
What are distribution channels?
A
- Distribution channel (or marketing channel): the chain that exists between producers and consumers (or organisational buyers)
3
Q
Who are marketing intermediaries?
A
- Individuals or organisations that act in the distribution chain between the producer and end user
4
Q
What are the types of distributions based on market coverage?
A
- Intensive Distrbution → Distributes products via every suitable intermediary
- Exclusive Distribution → Distributes products through a single intermediary for any given geographic region
- Selective Distribution → Distributes through intermediaries chosen for some specific reason
5
Q
What are the types of distrbution based on the existence of intermediaries?
A
- Direct Distribution → Producers of goods or services deal directly with end-users
- Indirect Distribution → Producers rely on marketing intermediaries to help them get their offering to end users
6
Q
What is retailing?
A
- Any exchange in which the buyer is the ultimate consumer of the product
7
Q
What is wholesaling?
A
- Exchanges in which products are bought for resale, for use as inputs in other products, or for some other use in a business
8
Q
Distinguish between agents and brokers
A
- Agents → Marketing intermediaries engaged by buyers or sellers on an ongoing basis to represent them in negotiations with other parties in the marketing channel
- Brokers → Marketing intermediaries engaged by buyers of sellers on a short-term or on-off basis to represent them in negotiations with other parties in the marketing channel
