Musik > Werbung > Flashcards

Werbung Flashcards

(20 cards)

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1
Q

Ergotrope Tempo

A

schnell, bewegt

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2
Q

Ergotrope Artikulation (Art & Weise der Töne)

A

eher kurz (staccato), akzentuiert

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3
Q

Ergotrope Dynamik (Lautstärke)

A

forte, stark abwechselnd

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4
Q

Ergotrope Melodiengesttaltung

A

spannend, viele Tonsprünge

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5
Q

Ergotrope Zussamenklang

A

dissonant

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6
Q

Trophotrop Tempo

A

langsam, ruhig, getragen

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7
Q

Trophotrop Artikulation (Art&Weise)

A

gebunden (legato), weich

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8
Q

Trophotrop Melodiengestaltung

A

ruhig, wellenförmig, kleine Tonschritte

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9
Q

trophortrop Zusammenklang

A

konsonant

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10
Q

Kurzmotiv (Art der Werbemusik)

A

kurze Melodie, , meist erst am Ende des Werbespots

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11
Q

Werbejingel (Art der Werbemusik)

A

gesungener Werbeslogan, kurz, oft von bekannten Melodie abgeleitet

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12
Q

Werbelied (Art der Werbemusik)

A

gesungene Werbebotschaft, oft bekanntes und erfolgreiches Lied

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13
Q

Hintergrundmusik (Art der Werbemusik)

A

hinter dem gesprochenen Text, verleiht Atmosphäre&Stimmung, tritt nur in den Sprechpausen hervor

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14
Q

Musik kann (gut):

A

motivieren, aktiviert den Körper, bildet, Krankheiten heilen etc.

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15
Q

Musik kann (schlecht):

A

ablenken, manipulieren (Werbung), macht nervös etc.

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16
Q

Aida:

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A

Attention, Aufmerksamkeit erregen

17
Q

aIda

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A

Interest, Interesse wecken

18
Q

aiDa

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A

Desire, Besitzwunsch auslösen

19
Q

aidA

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A

Action, Kauf bewirken

20
Q

Trophotrop Dynamik (Lautstärke)

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A

piano, gleichmäßig

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