1
Q
ubiquity
A
market space is virtual, transaction costs reduced
2
Q
global reach:
A
transactions cross cultural and national boundaries
3
Q
universal standards
A
one set of technology standards: internet standards
4
Q
richness
A
supports video, audio, and text messages
5
Q
interactivity
A
more fun for customers
6
Q
information density
A
greater price and cost transparency, enables price discrimination
7
Q
personalization/customization
A
technology permits modification of messages, goods
8
Q
social technology
A
promotes user content generation and social networking
