Wk1: Creativity

Question 1

Describe creativity.

What is it a product of?

Answer 1

Creativity is a process.
It is a product of:
* Novelty
* Utility
* Suprise

Question 2

What are the 3 levels of creativity?

Answer 2

• Lower level: Discovery
• Middle level: Invention
• Upper level: Creation

Upper level is most creative

Question 3

Creativity vs Innovation?

Answer 3

Creativity=Generation of new/novel ideas
Innovation=applied creativity into business enterprise

Creativity is only useful if it leads to innovation.

Question 4

Idea generation process

Step 1: Define problem & solution space

Answer 4

• Clear boundaries for problem and solution
• results in more “on-target” ideas generated

Question 5

Idea generation process

Step 2: Break the problem down

Answer 5

• Make a map of the problem
• Get expert advise
• identify key people & barries/opportunities

Question 6

Idea generation process

Step 3: Make the problem personal

Answer 6

• Use teams
• Identify specific targets for solution development

Question 7

Idea generation process

Step 4: Apply an outside-in perspective

Answer 7

• Diverse set of people
• New perspectives & challenge industry assumptions

Question 8

Idea generation process

Step 5: Diverge before you converge

Answer 8

• Individuals write ideas down before group discussion
• Allows introverts to give ideas
• prevents premature group bias towards 1 idea

Question 9

Idea generation process

Step 6: Create idea resumes

Answer 9

• organise ideas into groups
• summarise ideas on 1-page resumes detailing how they will work

Question 10

Idea generation process

Step 7: Create plan to learn

Answer 10

• prioritize best ideas for further testing
• budget
• pilot tests
• time frame