Component 2 > Zoella > Flashcards

Zoella Flashcards

(86 cards)

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1
Q

When was blogs with vlogs launched?

A

February 2009

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2
Q

How many followers did her blog have by the end of 2009?

A

1000

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3
Q

When was her first YouTube channel launched?

A

Zoella, in 2009

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4
Q

What was her YouTube focused on?

A

Blog centre on fashion, beauty and lifestyle tips

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5
Q

When was her second YouTube channel launched?

A

September 2012

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6
Q

Since rebranding as Zoe Sugg what has she focused on?

A

Parenting

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7
Q

What is participatory culture?

A

Liking, commenting or sharing

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8
Q

What is collaborative content?

A

When creators with with others to enhance their popularity and success

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9
Q

How is autenticity created?

A

Single camera angle
Conversational tone
Handheld POV shot
Spontaneous and unscripted

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10
Q

What is para social interaction?

A

The illusion of face-to-face interaction and conversation

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11
Q

How is para social interaction constructed?

A

Direct mode of address
Camerawork
Mise-en-scene
Linguistic features

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12
Q

What is virtue signalling?

A

Stars will talk about their own struggles
Creates an intimate medium
Promote their own good deeds

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13
Q

What was Alfie Deyes criticised for in 2018?

A

“Poverty porn”
Vlog on “living on £1 per day”

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14
Q

Why was the £1 a day controversial?

A

Media that either objectifies people facing economic hardship for the sake of entertaining privileged audiences or exploits their conditions to generate sale or donations is wrong

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15
Q

Where does Zoella live?

A

£1.7 million mansion in Brighton

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16
Q

How does Zoella illustrate the hyper-real?

A

Engages with her fas in a conversational way
Makes her vlogs seem intimate

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17
Q

What has Zoella been criticised for?

A

Charing £50 for a calender
Furloughing staff during Covid

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18
Q

Who was her book written by?

A

Ghostwritten

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19
Q

How is editing blurring the boundaries between the real and media real?

A

Can remove anything that the creator might not what the audience to see

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20
Q

How does Zoella emphasise the idea of “closeness”

A

Through close ups and mid shots
High key lighting
Completes challenges and has conversations which make her seem reltable

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21
Q

What is postmodern in Zoellas vlogs?

A

Her revealing the mechanics and process on how she shoots her videos

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22
Q

How is simulacra shown within Zoella?

A

When Zoe Sugg and Alfie Deyes play sims and create characters of themselves

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23
Q

What does Zoella represent?

A

Her brand
Young career women
An aspirational role model
Affluence
White western beauty ideals
Capitalist consumer culture

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24
Q

How is Zoella snobby?

A

She was accused of calling people “chavs”

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25
How does Zoella create para-social interaction in the "Valentines day wedding plans, home makeover and baby 3?” video?
She sits on the floor with her daughter She uses hand gestures, direct eye contact and sits in casual attire Eye level shot and static camera as if opposite a friend
26
How does the “Princess Peaches goes to Brighton and meets Zoella by accident” link to postmodernism?
The encounter only seems to occur for the pupose of the video being shot
27
Simulacra in PP
Copy of a copy, PP is presented as alike to Zoella
28
Time space compression in PP
Their tedious journey takes minutes They move around rapidly
29
Break down of metarnarratives in PP
Pcks and mixes from different elements to formulate an identity and builds a self from disconnected activities
30
Style over substance in PP?
There is no real depth to the video
31
Self-referential in PP
Camera adjustment and obvious "set up" that she's gone there to see Zoella
32
How does Zoella create reality?
By representing women, girls, mothers, girlfriends and people with mental health struggles
33
What is symbolic representation?
Where something, such as an image, word or sound is associated with the thing it represents Symbolic representations tend to be culturally specific Pink is often a symbolic representation of females (Gender Reveal party cakes)
34
What is iconic representations?
Representations cosely resemble, or looks like, the thing they represent.  Due to this they often mask or blur the boundaries between the real and the fake.
35
What is multi channel network?
Zoella used to belong to the style haul network and it means that her content could be promoted to a wider audience
36
What did multi channel network help with?
Production, studios, cameras and creative employees
37
What is there a desperate need to do?
Stay monetized
38
Who regulate online advertisements?
The advertising standards authority
39
What do creators have to make sure is clear?
That something they are promotion is a paid promotion, if not they can be fined
40
Some challenges with regulation
Vast scope of internet - hard to regulate Someone would have seen it to report it Can risk sponsors and monetisation
41
What happened in 2014 for Zoe?
She posted a vlog of herself driving and the police/people made statements saying it was dangerous
42
What does Zoe own?
Her own company - A-Z creatives with Alfie
43
What is A-Z creatives?
Team of people who work as agents for successful vloggers
44
What was the furlough scheme scandal
Zoe's manager was furloughed and Zoe attempted to claim the money back - had to publicly apologise
45
How does Zoe represent herself?
As a brand As a young successful career driven woman As a aspirational role model
46
What is mind?
Zoe is an ambassador for mind and frequently talks about her mental health
47
What does the inclusion of mental health do?
Creates a sense of reality
48
How is gender represnted?
Not sexualised as its appealing to a family audience
49
How does Zoe target an older demographic?
On her blog talking about sexual health Sponsorship with a sex toy company
50
Gender performattivity examples
Performs her gender - doing her makeup, cleaning and cooking
51
Traditional ideas of masculinity
Alfie going to the gym, driving a car and playing football
52
Metrosexual examples
Alfie doing face masks and having "sleepovers"
53
How do audiences see Zoella?
Feel close to her in their nature of response See her as a role model Form their own identity from her
54
Who is melanie Murphy
Created her own vlogs in response to Zoella's - pastiche/parody
55
What does Murphy talk about in her vlog
Relationship and brings in Zoe's - targets a wider audience
56
What is Jack Mates approach?
Post first think later - built a career around challenging others
57
What is his response to Zoella?
6.5 million views on his review of her calender
58
Examples of textual poaching
ZALFIELIFE mash up video Merchandise, fan fiction and fan art
59
What is significant about fans?
Zoella relies on them, she is nothing without them and they need her to keep themselves happy
60
Who is the target audience?
ABC1/C2 demographic - changed as she has got older 13-25 but now 30+ due to her becoming a mother - hr content has changed to fit this Mainstream/aspirational audience
61
George Gerbner theory
Exposure to repeated patterns influence ways in which people perceive the world
62
George Gerbner theory in relation to Zoella
Her vlogs reinforce female values, and encourages acceptable of it and making it the norm - could be empowering
63
Paul gilroy in relation to Zoella
White ideal of beauty mainly - symbolic annihilation
64
Stuart Hall in relation to Zoella
Hegomonically attractive woman who is petite and girlish - reinforced expectations on what it is to be a woman
65
Judith Butler in relation to Zoella
Influences her young and impressionable audience on what it is to do be woman - performs these stereotypical tasks/activies
66
How is Zoella's website laid out?
Aesthetically pleasing almost like Vogue
67
What is obvious on the website?
That she doesn't write the articles herself
68
How is para-social interaction created in "Valentines day wedding plan, home makeover and baby 3"
She sit on the floor with her daughter and uses hand gestures and direct eye contact
69
What does Zoella do in the baby 3 vlog?
Does a Q&A with her fans, they ask how she is, her wedding plans and whether she wants another child
70
What makes her seem relatable in the "baby 3" vlog?
"I'm living day to day in mum mode" - makes her seem relatable
71
What does John Fiske say about postmodernism?
That is no longer provides secondary representations of reality; they affect and produce the reality that they mediate
72
What do participants become involved in?
A global village, the world shrinks for them and they connect with one another on an intimate level
73
How is self-referential elements shown in vlogs?
Through camera adjustments and obvious set ups
74
How does Zoella create authenticity in "A magical day out?"
Seems spontaneous Has a conversation mid recording Hand held camera
75
How is authenticity challenged in "a magical day out?"
A big journey is involved bu you don't see any road rage or trying to get a car park space - romanticsed
76
What intertextual references are in "magical day out" and how does this help the video seem authentic?
Warner Brothers productions - a mock-up - could be make her seem more authentic
77
How does the vlog "perfect day in Bruges" illustrate a sense of lost-referential?
Zoella is aware that she is in a fake world Water drip noises and music playing shows that it isn't real
78
How is authenticity created in "perfect day in Bruges"
She steps on a charger - we see a more real version of her Chatty and informal
79
What does the museum scene in a "perfect day in Burges" show?
History is presented as a carefully curated exhibition - its a version, not the real thing
80
What would Baudrillard argue about the museum scene?
We're not actually connecting with history itself, but a constructed version of it designed for visitors to consume
81
How is hyperreality shown in Bruges Christmas market
Looks exactly like a perfect holiday scene in movies - the experience feels more real than reality itself
82
How doe Zoella represent herself in "organising the house before the baby comes"
Capitalist consumerism - buying lots of pasta Time lapse of her cleaning and wearing white at the same time - shown as brave
83
How does Zoella almost "break" character in "organising the house before the baby comes"
There is a moment where she sits down and admit she is tired
84
Example of a consumerism comment
Morning Zoe, looking lovely in your video, I enjoyed this video. What false nails are you wearing? They look lovely, I'm always scared to wear them x"
85
Audiences as dependent
"This has really brightened my day you two together makes me so happy"
86
Audiences as active
"Baby girl names... like Delilha, Aster, Daisy, Dahlia, Sage or Ivy! So cuteeee"
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