Zoe Sugg- profile
-In 2009, 19 year old trainee interior designer Zoe Sugg starts a personal blog about fashion,lifestyle, and beaty under the nickname ‘zoella’ within a year it has over a thosad followers
-In later 2009, she diversifies into a vlog, creatign and posting vidoe content to the zoella channel on YouTube
-she has been in a relationship with fellow social media infuencer Alfie Deyes since 2012 and a lot of her content has been about their lives together
-it can be argued that zoella offers very little in the way of what might be called true diversity.
-Their is some engagement, however, with more progressive notions of gender identities in the form of Alfie Beins constructed as a hetrosexual, modern man through their use of products.
media language key info
aesthetic and style- content uses a girly aspirational with pastel colours, fairy lights and curated domestic settings
amateur vs professional
Media language focus-
-how the different modes and language associated with different media forms communicate multiple meanings
-how the combination of elements of meida language influences meaning
-how developing technologies affect media language
-the codes and conventions of media forms and products including the process through were media language develops a genre
-how audiences respond to and interact the whole aspects of media language
-the way media language incorporates veiwpoints and ideologies
Representation focus-
-the way events, issues, individuals (including self representation), and social groups (including social identity) are represented through process of selection and combination
-The process which lead mean producers to make choices about how to rperesent events, issues, individuals and social groups
-the effect of social and cultural contexts on represnetations
-how and why strenghts can be used positivly and negativly.
-how and why particular social groups, in a national and global context, may be hsrdly represneted or mis represneted
-How media represnetations convey values attitudes and belifs about the world and how these may be systimatically reinforced across a wide range of meida represnetations
-how audiences respond to and interpret media represnetions
-how audience responses to and interpretations of meida represenations relfect social, cultural and historical circumstances
Brand Managment-
-Multi channel networks-are organisations that work with video platforms to offer assistance to channel others in areas such as product,programming, founding, cross-potential, product management, digital rights management, money retention/sales, and on audience displacement in exchange for a percentage of the ad revenue from the channel.
-basically,they act like an agent for the content creator,securing sponsorships or advertisement deals for the creator providing them with media technology back up for any move involved content they might want to create.
-they will take a percentage of the revenue that is generated from the deals
-quite early on, Zoella would have been able to maintain her youtube channel through the youtube partnership programme.
-To be eligible channels have to have over 1000 subscribers and over 4000 hours of their content has to have been viewed.
-arguably be ‘adverier friendly’-55/45% split-regulation
-in 2010, zoella joins her first MCM-style howl-style howl gives out of business in 2010
-style howl, was owned by digital media conglomerate 12 TV
-in 2013 Zoella moves to lorem features-secures her deals with a number of high street chains for her range of beauty and fashion products
-2015-leasure start A-Z
-in 2021 zoellas contract with glown expires and she moves to A-Z creators as her full time MCM management representative-co director of this
-she now maintains her business investments herself
Zoella-audience
-female
-origionally, 13-14, but this has now developed to also reach a more mature 25-35 demographic who would have grown up with zoella
-BC1C2-The ‘a’s have it-everybody else wants it- middle class audiecnes with a decent level of education
-Mainstreams and aspirers-very much into fashion and trends (the zelgegist) at reacted by consumer items that connote exclusivity and status. The aspiriat tribe as research suggests.
