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1 Principles of Consumer Behaviour

This class was created by Brainscape user Urska Erzen. Visit their profile to learn more about the creator.

By: Urska Erzen
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Decks in this class (9)

Introduction
Def anti consumption 1,
Def consumer behaviour 1 2,
Def consumer behaviour 2 about th...
8  cards
Perception
Define the term perception 1,
What is the difference between he...,
Define the term sensation 3
27  cards
Learning and Memory
Why is learning important for con...,
Define the term learning 2,
Define the term involvement 3
32  cards
Motivation and Emotions
Define the term motivation 1,
What is the reaction to motivatio...,
Can a motive be seen how can we d...
23  cards
Personality and Lifestyle
Define the term personality 1,
How does personality help us in m...,
State 4 characteristics of person...
30  cards
Decision Making
How many decisions are made per d...,
Define the term consumer hypercho...,
What is the buyer s black box mod...
55  cards
Attitudes
Why are attitudes and their under...,
Def attitude 4 characteristics 2,
What does accessibility of attitu...
25  cards
Reference groups
Why are reference groups important 1,
Def reference group 2,
Def group 3
52  cards
New Products
State the different definitions o...,
Is success of innovations guarant...,
Why are innovations important for...
35  cards

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1 Principles of Consumer Behaviour

  • Class purpose General learning

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