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Consumer Behavior

This class was created by Brainscape user Shandy Swapp. Visit their profile to learn more about the creator.

By: Shandy Swapp
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Decks in this class (20)

Chapter 1
Conceptual model 1,
Consumer behavior 2,
Consumer cost 3
21  cards
Chapter 2
Cultural values 1,
Culture 2,
Demographics 3
23  cards
Chapter 3
Achievement role 1,
Ascribe role 2,
Cause related marketing crm 3
13  cards
Chapter 4
Generation or age cohort 1,
Class to mass 2,
Cognitive age 3
19  cards
Chapter 5
Acculturation 1,
Born again christians 2,
Ethnic subcultures 3
8  cards
Chapter 6
Consumer skills 1,
Consumer socialization 2,
Consumption related attitudes 3
20  cards
Chapter 7
Brand ambassador 1,
Group 2,
Reference group 3
32  cards
Chapter 8
Ability 1,
Ad avoidance 2,
Ad quality 3
74  cards
Chapter 9
Accessibility 1,
Advertising wear out 2,
Analogical reasoning 3
59  cards
Chapter 10
Approach approach conflict 1,
Approach avoidance conflict 2,
Attribution theory 3
65  cards
Chapter 11
Aesthetic appeal 1,
Affective component 2,
Ambivalent attitude 3
27  cards
Chapter 12
Actual self concept 1,
Brand engagement 2,
Extended self 3
30  cards
Chapter 13
Antecedent states 1,
Atmospherics 2,
Communication situation 3
18  cards
Chapter 14
Active problem 1,
Actual state 2,
Desired state 3
17  cards
Chapter 15
Awareness set 1,
Consideration set 2,
Evoked set 3
14  cards
Chapter 16
Affective choice 1,
Attitude based choice 2,
Attribute based choice 3
26  cards
Chapter 17
Atmospherics 1,
External reference price 2,
Impulse purchase 3
38  cards
Chapter 18
Affective performance 1,
Brand loyalty 2,
Churn 3
25  cards
Chapter 19
Buying centers 1,
Corporate culture 2,
Decision making units dmus 3
12  cards
Chapter 20
Children s advertising review uni...,
Children s online privacy protect...,
Corrective advertising 3
12  cards

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Consumer Behavior

  • Class purpose General learning

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