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18.01.17 - Market Research Exam

This class was created by Brainscape user Cormac Porceddu. Visit their profile to learn more about the creator.

By: Cormac Porceddu
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Decks in this class (10)

1. Introduction to MR
What does mr examine,
What can economic study be useful...,
Why are statistics useful for mr
18  cards
2. Methodologies of Marketing Research
A productive research design is,
A well devised research design,
A research design should detail
19  cards
3. Introduction to Sampling
What is sampling,
What should sampling be and name ...,
Define population
15  cards
4. Type of Sampling
Characteristics of random sampling,
What random sampling techniques a...,
Name some characteristics of non ...
11  cards
5. Questionaires
What is a questionnaire,
The type of questionnaire depends on,
Questionnaires structure can be
19  cards
6. Interviews
An interview involves,
What motivation is there for part...,
Dynamics of interviewing key points
6  cards
7. Qualitative research and attitude research
Why is it rarely much use asking ...,
What is qualitative research,
Qualitative research techniques
10  cards
8. B2B research
What does b2b mrs cover,
B2b characteristics 3,
Stages of b2b mrs
7  cards
9. continuous marketing research
What is panel longitudinal survey,
Consumer purchase panels,
Panel methodology
9  cards
10. Test Marketing
Test marketing innovation,
Five factors principles affect th...,
The diffusion of innovation model...
11  cards

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18.01.17 - Market Research Exam

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