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By:
David Arens
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Decks in this class (11)
01 & 02 Value for the customer
Wert konzepte im business to busi...,
Value in exchange definition und ...,
Ansatze zur erfassung des value f...
9
cards
03 Customer Value Management
Kundenorientierte sicht der value...,
Value in use definition 2,
Beispiele fur value in use konstr...
8
cards
04 Buying-Center-Analyse
Grundproblem das b2b unternehmen ...,
Herausforderungen im rahmen eines...,
Determinanten des organisationale...
6
cards
05 Bundling/Solution Business
Definition solutions nach storbac...,
Solution business aus der perspek...,
Dienstleistungen im business to b...
9
cards
06 Mehrstufiges Marketing
Marketing myopie 1,
Mehrstufiges marketing 2,
Formen des mehrstufigen marketing...
14
cards
08 Design orientation (Termin Bill Guttentag)
Design orientation 1
1
cards
09 Relationship Management
Geschaftsbeziehung 1,
Diskrete relationale transaktion 2,
Positionierung von kunden nach ar...
13
cards
10 Verhandlungsmanagement
Merkmale einer verhandlungssituat...,
Welche 3 aspekte bilden die grund...,
Was ist die batna 3
10
cards
11 In-Supplier- vs. Out-Supplier-Marketing
Phasenkonzept des geschaftsbezieh...,
Out supplier marketing welche zwe...,
1 identifizierung strategischer e...
7
cards
12 Key Account Management
Kriterien zur beurteilung von bed...,
Customer lifetime value 2,
Definition key account management 3
8
cards
Fiktive Klausurfragen
Ein startup unternehmen fur trend...,
Der naturschutzbund nabo und der ...,
Ein unternehmen bezieht seine geb...
6
cards
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B2B Marketing
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