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Be a: Marketing Theory

This class was created by Brainscape user Lukas Fahrländer. Visit their profile to learn more about the creator.

By: Lukas Fahrländer
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Decks in this class (15)

Lecture unit 1
Economic view of preferences,
What is the idea behind reference...,
Loss aversion theory by kahneman ...
39  cards
Lecture unit 2: Consumer decision making
What is decision making,
What is risky and risk free decis...,
What does the expected utility th...
27  cards
Lecture unit 3: Social Pychology
What is the attribution theory,
What does the attribution theory ...,
Why are attributions important in...
35  cards
Lecture Unit 3: Social psychology (2/2)
H,
What does the social and the cogn...,
What is social learning
35  cards
Lecture Unit 5: Consumer perception (1/2)
What is perception,
What are the,
What are the steps in information...
29  cards
Lecture Unit 5: Consumer perception (2/2)
What are the 3 aspects of interpr...,
What is cognitive interpretation,
What is affective interpretation
24  cards
Lecture unit 6: Consumer learning (1/2)
What is learning,
Where do consumers learn from the...,
What are the two interrelated com...
31  cards
Lecture unit 6: Consumer learning (2/2)
What do marketers want from consu...,
What happens whe consumers forget,
What happens when consumers forge...
17  cards
Lecture Unit 7: Consumer Motivation, Personality, and Emotion
What is a motive,
What is motivation,
What are the two key groups of be...
35  cards
Lecture Unit 7: Consumer Motivation, Personality, and Emotion (2/2)
What is brand image,
What is brand personality,
What are the dimensions of brand ...
21  cards
Lecture Unit 8: Consumer Attitudes and Influencing Attitudes
What is attitude,
What is consumer attitude,
What are some cosumer attitude ex...
40  cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (1/3)
What is the pre purchase process,
What does the need recognition pr...,
Why should marketers focus on the...
32  cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (2/3)
What are noncompensatory evaluati...,
What is the lexicographic strategy,
What distinguishes the eliminatio...
37  cards
Lecture Unit 9: Pre-purchase, purchase and post-ppurchase proces (3/3)
What are cognitive resources capa...,
What is attention cognitive resouce,
What is shallow attention
23  cards
Guest Lecture
What is consumer centricity,
High level describtion of consume...,
What are benefits of consumer cen...
4  cards

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Be a: Marketing Theory

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