Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Brand management

This class was created by Brainscape user Lachie Ryan. Visit their profile to learn more about the creator.

By: Lachie Ryan
Start Studying

Decks in this class (11)

week 1 - brands
What is a brand,
Define branding,
What makes a strong brand
11  cards
week 2 - customer based brand equity + brand positioning
What is a brand,
What is a brand element,
What is a product
29  cards
week 3 - brand resonance + brand value chain
Explain the role of multiplers in...,
Draw brand value chain,
Explain 1 marketing program inves...
12  cards
week 4 - brand elements
Types of brand elements,
Explain brand name,
Brand namin guidelines
19  cards
week 5 - designing programs to build BE
Identify some of the new perspect...,
Elements of marketing mix,
Elements of promotional mix
26  cards
IMC to build brand equity
For a person to be persudaded by ...,
Explain intergrated marekting com...,
Examples of marketing commmunicat...
19  cards
week 7 - leveraging secondary brand associations to build brand equity
Explain leveraging secondary bran...,
Secondary brand associations are ...,
Important factors if understandng...
13  cards
week 8 - developing brand equity measuring system + management system
Explain measuring and interpretin...,
Explain the brand equity measurem...,
Define brand audit
21  cards
week 9 - measuring outcomes of brand equity
What is quantitive research deisg...,
If data in survey is collected at...,
If data from server is collected ...
20  cards
week 10- brand architecture
Deinfe brand architecture,
Why brands have an architecture,
Explain developing a brand archit...
30  cards
week 11 - managing brands overtime + globally
Explain brand reinfocement starte...,
Explain the brand reinforcment st...,
Explain the brand reinforcement s...
17  cards

More about
Brand management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Lachie Ryan's Brand management flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

BRAND MANAGEMENT
  • 14 decks
  • 134 flashcards
  • 3 learners
Decks: Brand Value Proposition, Brand Identification System, Brand Choreography, And more!
BRAND MANAGEMENT
  • 17 decks
  • 251 flashcards
  • 1 learners
Decks: 11 Defining Brands, 12 Brand Functions, 21 23 Conceptualizing Brand Equity Cbbe, And more!
Enterprise Risk Management (IFoA ST9)
  • 48 decks
  • 1312 flashcards
  • 145 learners
Decks: Module 1 What Is Erm, Module 2 Why E Rm, Module 3 Introduction To Risk Taxonomy, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions