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Brand Management

This class was created by Brainscape user Marisol Ann Ciovacco. Visit their profile to learn more about the creator.

By: Marisol Ann Ciovacco
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Decks in this class (10)

Module 1
A brand defined by the american m...,
Many practicing managers refer to...,
The difference between ama s bran...
104  cards
Module 2
Cbbe,
Customer based brand equity,
When does a brand have positive cbbe
131  cards
Module 3
Positioning means,
__ __ is at the heart of marketin...,
Who said act of designing the com...
116  cards
Module 4
Brand elements,
The main brand elements are,
Criteria for choosing brand elements
133  cards
Module 6
Brands themselves may be linked t...,
In effect the brand borrows brand...,
Different means by which we can c...
66  cards
Module 7
Virtually every marketing dollar ...,
Some observers believe that up to...,
Marketers must go beyond roi meas...
58  cards
Module 8
Qualitative research techniques o...,
Relatively unstructured measureme...,
Qualitative research techniques i...
73  cards
Module 9
If this business were split up i ...,
Seven important customer related ...,
Methods of measuring sources of b...
73  cards
Module 10
Branding strategy is critical bec...,
Two important strategic tools tha...,
Brand architecture defines both
115  cards
Module 11
New products brand extensionsas b...,
Ansoff s growth share matrix,
When a firm introduces a new prod...
47  cards

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Brand Management

  • Class purpose General learning

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