- decks
- flashcards
- learners
Decks in this class (10)
1 - Introduction To Branding
Brands 1,
Marketing philosophies 2,
Products vs brands 3
11
cards
2 - What is Brand Equity
Brand equity 1,
Differential effect 2,
Consumer response 3
23
cards
3 – Building Brand Equity I: Brand Elements and Marketing Programs
Brand positioning 1,
Brand positioning considerations 2,
Points of parity 3
17
cards
4 – Building Brand Equity II: Communications
Integrated marketing communicatio...,
Contribution of imc to brand equi...,
Marketing communication effective...
18
cards
5 – Building Brand Equity IV: Secondary Elements
Leveraging secondary associations 1,
Company 2,
Sources of corporate associations 3
19
cards
6 – Measuring Sources of Brand Equity
Qualitative research 1,
Free associations 2,
Projective techniques 3
27
cards
7 – Sustaining Brand Equity I: Implementation
Brand portfolio 1,
Brand architecture 2,
Brand product matrix 3
37
cards
8 – Sustaining Brand Equity II: Extending Brands
Brand extension 1,
Line extension 2,
Category extension 3
12
cards
9 – Sustaining Brand Equity III: Management
Reinforcing brands 1,
Maintaining brand consistency 2,
Protecting sources of brand equity 3
16
cards
10 – Cause Related Marketing & Brand Crisis Management
Cause related marketing 1,
Advantages of cause related marke...,
Do s and don ts 3
8
cards
More about
Brand Management
- Class purpose General learning
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