This class was created by Brainscape user E D. Visit their profile to learn more about the creator.
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E D
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Decks in this class (10)
Chapters 1,2,3
Eight brand approaches,
Two brand management paradigms,
Positive stance
5
cards
Chapter 13
0
cards
Chapter 4 - economic Approach
Economic approach definition,
Economic approach assumptions,
Theoretical building blocks of th...
7
cards
Chapter 5 - identity approach
Identity appraoch,
Identity perspective,
Assumptions of identity approach
13
cards
Chapter 6 - consumer-based approach
Consumer based brand equity,
Assumptions consumer based approach,
Theoretical building blocks of co...
10
cards
Chapter 7 - personality approach
Personality approach,
Personality approach assumptions,
Brand personality construct
13
cards
Chapter 8 - relationship approach
Relationship approach,
Assumptions of relationship approach,
Brand consumer exchange
11
cards
Chapter 9 - community approach
Brand community,
Assumptions of community approach,
Brand consumer exchange community...
13
cards
Chapter 10 - cultural approach
Cultural approach,
Assumptions of cultural approach,
Brand consumer exchange cultural ...
13
cards
Chapter 11 - sensory approach
Sensory approach,
Assumptions of sensory approach,
Brand consumer exchange
15
cards
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Brand Management
- Class purpose General learning
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