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Brand Management Exam Essays

This class was created by Brainscape user Kirsten Foot. Visit their profile to learn more about the creator.

By: Kirsten Foot
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Decks in this class (5)

Brand Activism
Define brand activism with citation,
What is vrendenburgh et al 2020 s...,
Is there a history of brands enga...
39  cards
Brand Growth
Who proposed the brand lifecycle ...,
What is the purpose of brand grow...,
What are the 4 methods of brand g...
32  cards
Brand Orientation
Introduction points,
What are the 2 approaches discuss...,
What characterises market orienta...
18  cards
Brand Architecture
Introductory section,
Define what is meant by the disci...,
What is the overarching aim of br...
40  cards
Storytelling & Archetypes
What is the purpose of storytelli...,
Who popularised brand archetypes,
Introduce brand archetypes
21  cards

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Brand Management Exam Essays

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